Gifts and Promotional Products

Gifts and promotional products are highly lucrative horizontal markets that every awards retailer can now diversify into—and strengthen their bottom line.

sublimation
holiday pillow
November 7, 2018
Feature

3 Holiday Gift Ideas for Sublimation Shops

With the holidays underway, it’s time to start thinking about what you want to market and to whom. 
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holtz leather
November 1, 2018
Feature

A&E Asks a Retailer: Rick Holtz of Holtz Leather

Hear the story behind the shop and learn how they make customized products out of full-grain leather.
October 31, 2018
Feature

Spark Creativity with Holiday Projects

For Halloween this year, a few industry experts showed off their capabilities online and turned a little fun into a marketing tool.
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personally yours creations
October 26, 2018
News

A&E Exclusive: New Shop Opens in Galesburg, Illinois

Owner Jaime Nelson talks about her greatest challenges opening Personally Yours Creations so far and what’s to come.
epilog laser
October 22, 2018
Feature

Try This: Engrave a Slate Cheese Board

A fun and festive addition just in time for the holiday shoppers.
heat transfer vinyl
October 22, 2018
Feature

Go Beyond the Shirt: HTV on Home Décor

When you think heat transfer vinyl, usually shirts are the first thing that comes to mind. Let’s put an end to that…
b&k pens and crafts
October 18, 2018
Feature

A&E Asks a Retailer: Billy Noyer of B&K Pens and Crafts and Custom Laser Engraving

An Army Blackhawk pilot turned businessman, Billy Noyer shares the greatest lessons from his career.
holmes custom
October 17, 2018
News

A&E Exclusive: Holmes Custom Celebrates a 10-Year Employee Work Anniversary

Lisa Coleman, customer service supervisor, looks back on what made the last decade of her career special.
condé
October 17, 2018
Feature

Try This: Sublimate a Wine Box

A bottle of wine or champagne makes a great gift, but think about it – what’s the first thing the recipient sees?
holiday hues
October 17, 2018
Feature

Holiday Hues for This Season’s Gift-Giving

Holiday color associations are just as important as symbolic images like Santa or a menorah.
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