Why should my business have a blog?
Blogging provides a variety of benefits you may not be considering. For example, each time you post a blog about a product or service you provide, you add quality keywords to your website. Keywords are the common ingredient in search engine recipes. In short, blogging drives traffic, helps people find you, and benefits your presence in the search engines. Your blog posts also become social media posts that can be used time and time again.
Internet users that discover your products and services through your blog gain comfort when reading your posts; you become credible, knowledgeable, and engaged in what you do in their eyes.
—Kelly “Rags” Ragland, Rags to Stitches Productions