Why is mobile marketing so important?
Access to your business in the mobile environment has become a demand from online consumers. A recent Nielsen report found that 39 percent of Americans own tablets, and data from comScore showed mobile commerce is growing significantly. Mobile devices are also an essential part of the growth in social media marketing. Statistics indicate that 60 percent of users’ time spent on social media in the U.S. occurs on mobile devices.
Mobile marketing is the future of sales generated from your online presence. According to research from BIA/Kelsey, 73 percent of mobile searches lead to additional action, whether it is visiting a physical location, contacting the business, or purchasing something through e-commerce.
—Kelly “Rags” Ragland, Rags to Stitches Productions