Why is it important to be active on multiple digital marketing platforms?
Remember when MySpace was relevant? Now, that has gone by the wayside with the introduction of other platforms such as Pinterest and Google+. The youngest of internet users are all using Snapchat, where posts vanish from cyberspace within 24 hours. What will be popular in two or three years from now?
All social media users have their own individual preferences, which change over time. Each platform also changes the way it presents features, functions, and activities. There is no clear answer to distinguishing them from an online marketing perspective. Because users move around and each form of technology changes, my advice is to use them all. Consider the possibility of Facebook crumbling five years from now. What if everyone moved over to Google+ or Twitter? Establish a presence on all platforms so that you don’t have to start from scratch.
—Kelly “Rags” Ragland, Rags to Stitches Productions