What can I do to optimize my business’s use of hashtags?

Answer

Check in on trending hashtags and join the conversation, particularly when a hashtag is enormously popular (think #SuperBowl on game day). A more efficient way to employ a hashtag strategy is to utilize timers for social media posts based on calendars that focus on a variety of topics. For example, OnThisDay offers a virtual encyclopedia of interesting facts and historical moments that you can tap into for timely posts and hashtag exclusive content. 

By focusing on a topic that relates to your products and services, you can easily create content that engages internet users by jumping in on the conversation, generating new followers and clicks to your promotional message.

—Kelly “Rags” Ragland, Rags to Stitches Productions