What are some benefits to marketing on Pinterest?
Pinterest offers a unique marketing opportunity to broadcast your offerings. To find potential customers, search for keywords that describe your products and follow users that have pinned items in those categories. Think in terms of keyword strategy to tap into niches; create categories for golf, team spirit, business attire, uniforms and more.
Once you create categories, fill them with products you offer. This virtual online catalog can be discovered by users, who will hopefully share it with their followers.
Each image of a pinned product links to your website. This not only provides one-click access for visitors to discover your offerings, but also improves visibility and ranking among search engines by generating links to your site that search engines will find.