What are the benefits of a business using Snapchat?


Not too long ago, my research on Snapchat led me to the conclusion that, demographically, its users range from young to younger. Because posts disappear in 24 hours, I formed the opinion that it has little value for internet marketing unless your business targets the younger demographic in what is almost a real-time chat environment such as live events, for example, some televised awards show or sporting event. People on Snapchat post back and forth in real time; to catch them, you must be there with them in real time. Jump into a conversation and quickly decide a strategy for engagement.

—Kelly “Rags” Ragland, Rags to Stitches Productions