How does social media marketing affect my SEO ranking among mobile users?
Google has applied algorithms that serve search results to users on mobile devices based on the mobile compatibility of the sites they discover, even accounting for location should the user have their device open to geographical discovery. Social media channels cater to their mobile users as statistics continue to show the majority of them are accessing their accounts on mobile devices far more often than on desktops.
With that said, social media marketing is beneficial and necessary for reaching this busy audience through mobile channels, regardless of your status in Google’s mobile-friendly arena. This presents the separate challenge of reaching the mobile audience through the use of AMP (Accelerated Mobile Pages), responsive website design, good local listings, and compliance with Google’s methods of parsing mobile-friendly data.