How can I improve my business’s Twitter strategy?

Answer

Today, Twitter is a powerful tool for businesses and individuals on many levels, and that includes search engine exposure. In order to maximize that exposure, you should…

Remember to use keywords in your Tweets. This is the key to search engine happiness. A search engine sees things like a robot. If it sees keywords in a Twitter timeline, from an account that is linked to a website using the same keywords, it considers that legitimacy.

—Kelly “Rags” Ragland, Rags to Stitches Production