How can businesses stay up-to-date in the ever-evolving practice of online marketing?

Answer

You have to read quite a bit — whether it’s through a magazine subscription, email newsletter, or following the right accounts on social media. The internet changes rapidly and that information doesn’t just land in your lap. I spend an hour or more each day monitoring things as they go, and bookmark longer reads for the weekends. A business owner could stay informed by reading a monthly publication or a few emails per week with their morning coffee.

—Kelly “Rags” Ragland, Rags to Stitches Productions