Last December, Captain Jim McCreary of LaserSketch decided he had enough of hackers trying to steal customers’ credit card information off the company site. So, in the interest of protecting its customers, LaserSketch launched a new site, which went live at the end of January.
With a focus on security and searchability, the new site is more user-friendly than the old site, which had been around for 16 years. “My main concern is security, that it’s easy to use, and its fast,” McCreary states. He worked to create and code the new site, which took over 50 hours, and still counting. The site features a black background with a simple layout. Customers have the option to shop by category, request samples, view previous orders, and more.
“There are six search engines within it that make it easy to find anything you are looking for. I’ve never been able to find things as easily as I can now, which is the whole idea,” McCreary elaborates. If a customer has trouble finding a product, they can type it in the search bar and it will come up.
It makes no difference whether you view the site on desktop, mobile, or tablet, according to McCreary. He states they still have to finish adding all of the products to the site. Eventually, LaserSketch plans to add videos and how-to articles.
To check out the new site, visit www.lasersketch.com.