HC Brands Vice Presidents
HC Brands now employs over 100 full-time employees, but these are the first two additions of vice president level staff in two years.

HC Brands Brings on Two Vice Presidents


Jacksonville, Florida-based HC Brands, formerly Holmes Custom, announces the addition of staff in two new leadership positions. Brandi Preston joins as the vice president of fulfillment and logistics, and Jodi Bibler joins as the vice president of product and merchandising. 

Preston brings 15 years of experience in manufacturing and merchandising, holding related positions at Safariland and Venus Fashion Inc. According to the company, her experience in supply chain and logistics equip her to oversee HC Brands’ three fulfillment centers (Jacksonville, Florida; Austin, Texas; and Salem, Massachusetts). Responsible for managing all inventory, operations, and logistics, Preston’s core focus will be on keeping costs down, while producing more personalized products. 

Bibler brings 20 years of experience in product development and merchandising, and has held leadership roles at Tommy Hilfiger, Nautica, Kohl’s, Victoria’s Secret, and Target. With product management and development experience, Bibler will be responsible for expanding HC Brands’ product assortment and making substantial enhancements to product designs. She will also drive merchandising decisions for products on all 10 of HC Brands’ ecommerce sites, as well as oversee packaging design. 

HC Brands now employs over 100 full-time employees, but these are the first two additions of vice president level staff in two years. “I am incredibly excited about investing in our leaders who are going to get us to the next level,” says owner and CEO, Bryan Croft, in a press statement. “We’re experiencing rapid growth and these two individuals are our next step in being able to offer even more personalized products to our customers, even faster.” 

For more information, visit www.hcbrands.com.

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