Stephanie brooks
Pictured: Stephanie Brooks, director of operations. (Image courtesy of 5Star Awards.)

5Star Awards Promotes Brooks to Director of Operations

5Star Awards Inc. has promoted Stephanie Brooks to the newly-created position of director of operations. In this new role, Brooks will be directly responsible for operational processes and improved efficiencies as the company continues to grow following its acquisition of Cutting Edge Engraving.

According to Lisa Higginbotham, owner of 5Star Awards, the need for this position developed as the company further developed its Entrepreneurial Operating System model, a growth plan for 2018 that Brooks will be responsible for implementing the next phase of.

Higginbotham explains, “I determined that I have to step more solidly into the ‘visionary’ role (of this plan), and Stephanie has taken ownership of the ‘integrator’ role.” She adds, “Stephanie has been committed and intentional about learning our industry and techniques, and she is amazing at dealing with customers and scheduling.

“It became apparent to me that ‘office manager’ was a very insufficient way to describe her position, so I felt the establishment and assigning of this position to Stephanie was the right thing to do.”

Commenting on her promotion, Brooks says, “I love learning and solving the puzzle of business operations and achieving excellent, efficient, and balanced systems and processes. In the role of director of operations, I have the chance to work on the puzzle every day.”

Prior to working with 5Star Awards, Brooks served as executive assistant to the president and executive team at Eschelon Experiences in Raleigh, North Carolina. She also served as project and processes coordinator at former Exceptional IT Services. She then joined the company in 2016 as a customer service assistant and was promoted to office manager soon after.

“From day one, Stephanie has proven herself to be a valuable member of our team,” says Higginbotham. “She has been part of the team for more than two years. In that time, she has successfully taken a lot off my plate and allowed me more time to work on my business rather than in my business.”

Having Brooks in this role will allow Higginbotham to spend more time in the community, industry, and rotary service, “because I (have the peace of mind that) things are running smoothly at the plant,” she says.

Brooks tells A&E that she most looks forward to the success and growth of the business that will occur from being able to spearhead and foster operational efficiency. “I want every part of our operations to become efficient, documented, and continually improving. I believe the more I am able to operate in this new role, the more we will see that as reality.”

For more information, visit or call 1-800-553-0133.

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