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Up Your Sublimated Mug Profits

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond—the first of its kind to focus on sublimation—hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more. For referrals or more information, contact Kuchek directly at justmyimaginationdezigns4u@gmail.com.

Selling your mug with a matching sublimated gift box or a coaster are a couple of ways you can achieve it. You can also do a “Buy One, Get the Second for X amount,” promotions. Consider selling them in sets, such as a “His and Hers,” or “Bride and Groom,” or even a new “Mom and Dad.”

—Cheryl Kuchek, Just My Imagination DeZigns