online advertising

Working the Web: a different take on advertising

Jim Sadler is a former university professor of computer graphics and a freelance designer. He is currently offering his services as a consultant within the industry. He brings together his expertise in design, computer graphics and industry-related technologies with his ability to communicate through teaching, technical assistance and of course through writing for A&E Magazine. Jim can be reached by e-mail at His web address is

The World Wide Web is awash with viruses, and one thing I’m sure of in this world is that as long as there is internet, it will be the perfect spot for growing infectious thoughts and ideas. But what about launching something interesting with your business name attached—just nudging it out there in the stream and hoping it turns into a full-blown infection?

It’s a fascinating approach to advertising, because, one thing is for certain: you throw a typical ad out there into the stream and it will be dead in the water. We are saturated with that kind of thing. But something new, fresh, fascinating, funny, beautiful, etc., can capture our imaginations quite easily, so much so that we want to pass the experience along to our friends and colleagues.

—Jim Sadler

Dive into the full-length article here: ‘Don’t Cover Your Mouse’