The World Wide Web is awash with viruses, and one thing I’m sure of in this world is that as long as there is internet, it will be the perfect spot for growing infectious thoughts and ideas. But what about launching something interesting with your business name attached—just nudging it out there in the stream and hoping it turns into a full-blown infection?
It’s a fascinating approach to advertising, because, one thing is for certain: you throw a typical ad out there into the stream and it will be dead in the water. We are saturated with that kind of thing. But something new, fresh, fascinating, funny, beautiful, etc., can capture our imaginations quite easily, so much so that we want to pass the experience along to our friends and colleagues.