Why Sublimating Signage Can Benefit Business

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

Sublimation gives you the capability of adding full-color logos and photographic images to a variety of unique signage products that are available in several formats including wood, metal, glass, acrylic, and slate. It allows you to create a whole new dimension with your offerings. Not only are the production costs cheaper than some other sign-making processes, but you can sell finished products for more due to the higher perceived value of the final product.

But that is only the beginning. Sublimation has applications that go way beyond signs, such that you can generate more revenue from every customer and reach into new markets at the same time. Cross-selling is a major benefit of sublimation due to the wide assortment of substrates available. Cross-selling lets you instantly tap into your existing customer base using sublimation as a tool to squeeze out more money with every job, as it gives you the ability to offer a wide assortment of complementary products with every order simply because you can.

—Jimmy Lamb, Sawgrass