Where to Market Your UV-LED Products and Services

Steve Weist is the CEO at PDS Equipment. Steve started as a service technician installing Heidelberg and Komori offset presses. He has brought that level of precision into the UV inkjet world. Steve now focuses his efforts in the flatbed UV market because he feels it is unlimited and is the future of print and decoration. He can be reached at 615-812-3001 or steve@pdsequipment.com.

Social marketing is free on Instagram, Facebook, Snapchat, YouTube, Twitter, Etsy, and Pinterest — why not use it? The truth is that you need to choose a target market and find out where they hang out. Start with what age demographic you are looking to sell to. For example, teenagers tend to use Snapchat; corporate accounts tend to use LinkedIn; sports moms tend to use Facebook.

If you’re trying to market everything to everyone, you’re going to have a hard time. Narrow down to your best opportunity and go after that. The data is out there; it can tell you what time each demographic shops and when they purchase. The million-dollar question is, what does your perfect customer look like and how do you get your products in front of them?

—Steve Weist, PDS Equipment