If a badge cannot be easily read, it is useless. Less is best. A logo or business name, the individual’s name, and title (if important to the targeted viewers) is all that is needed. Avoid tag lines, college degrees, or industry qualifications. The simplest version of the logo is best for branding a business name. If letters such as CPA are important to identifying the business or position title, it is best to locate them under the name representing the title.
Help your customer understand what the purpose of a name badge is… to help introduce yourself and increase the retention of your name and business.
—Bob Hagel, Eagle’s Mark