The Value of a Fresh Set of Eyes

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

We must be objective and look at what we offer as if we were making the buying decision ourselves. Be honest with yourself; let others in your operation give their opinions of what you show. Obtaining an extra set of fresh eyes to look at this offering can present a different angle than you might have, and it might be the same as the prospect’s. This can be helpful before we present it to the prospect.

—Stephen L. Capper, A-1 Awards