Social media management

Turn an Hour of Marketing Strategies Into a Month of Content

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

We all have a daily task list, and it is fair to say that more often than not, it leaves little to no time for staying active and engaged in social media and other forms of online marketing. Here’s how to manage to both and make life easier.

First, open a few tabs in your browser:

  • HootSuite
  • Your social media calendar (created to keep track of your scheduled events)
  • Your internet marketing calendar
  • Calendar of National Days
  • Your website (for copying/pasting links to blog posts, products and services)
  • Google image search and/or a site that provides free images for public use

Have HootSuite connected to your social media accounts: Twitter, Facebook, Google Plus, LinkedIn, etc. You can create posts within the HootSuite dashboard and schedule them to broadcast over as many of those networks as you choose, at the date and time you prefer them to be published.

Refer to your internet marketing calendar and address the dates you should be taking an action. If a blog post is needed, you can either repost a previous blog that has already been published linking it to your website, or write a new one for the occasion if needed. If an email campaign is due, you can get that on your schedule, stop and create one, or copy and resend a modified version of a previous campaign.

Next, refer to the Calendar of National Days and browse for content that is related to your products and services. For example, if I had a restaurant, a day such as National Cheesecake Day would give me an opportunity to apply a hashtag strategy and post something using the hashtag #NationalCheesecakeDay along with a link to my desserts menu. This begins to fill a minimum one post per day goal. As you move along, record your scheduled posts on your social media calendar for reference.

After those have been addressed, start filling in any days within the month that are missing content and get creative. Some days I simply post a compelling headline and link to one of my products or services, or I link to previous blog posts. Some days I maintain the good practice of keeping my social media feed human and post a joke, funny cartoon, support my favorite football team, or comment about a newsworthy subject.

Each social media post should include an attention-grabbing image, which is why you should have a tab open for downloading and using the appropriate images for each post you schedule. Posts with images have been statistically proven to generate more engagement, sharing and click-throughs than posts with no images included.

After seeing your social media calendar fully filled in with at least one post being published per day, you’ve completed roughly an hour’s worth of work well done and you can walk away knowing that for the next 30 days, you have much of your efforts on auto-pilot. This gives you the freedom of either skipping social media on a busy day, or posting throughout the month at your convenience, and keeps your accounts active no matter how busy you get.

—Kelly “Rags” Ragland, Rags to Stitches Productions