Have a look at your online presence and consider what has been a success and which areas need updating. Evaluate if the website requires an investment in professional assistance. Here are some tips to keep in mind:
- Make links to your social networking sites easily accessible. Users are often “window shopping,” and those links provide an easy way to stay connected to you if they are interested.
- Provide a visible and functional call-to-action on all pages (Buy Now, Contact Us Today, Call Now, Add To Cart). Your goal is to convert visitors into sales, so encouraging them to take the action, and making that action as easy as possible, is imperative. Shoot for one-click access to a contact form or purchasing information.
- Include the business phone number, address, and any other relevant contact information on every page. The footer and header are both great places to consider.
- If including videos, avoid automatic play as the page loads. The video will force the user’s browser to work harder when loading the page and, should the user have their device volume turned up, the surprise audio will no doubt cause alarm and site flight.
- Test your site frequently. It is a rare occasion that an online visitor will encounter a problem that you may not be aware of and then actually contact you to bring it to your attention. Try to test your site on many different platforms, as well.
- Use clean graphics, images and buttons that complement the colors and layout of your site.
- Ask friends, family and customers for honest insight into third-party experiences on your company page and any other feedback they can offer.
—Kelly “Rags” Ragland, Rags to Stitches Productions