So, you have decided to expand into the personalized gift market, but how can you incorporate this into your current business? Here are a few tips to help you introduce personalized gifts:
- Who do you want to sell to? Are you looking for new customers or broadening the horizons with your current customers? Answer these questions before starting your sales approach.
- Start with items that will not disrupt your current business. Step into something you are comfortable with and your existing customers won’t balk at.
- Know your own resources. What equipment do you have in order to do the personalization? Do you have the staff to handle the new work and to keep items updated in your store?
- In what areas do you want to grow your business: corporate, gifts, promotional items, etc.? Start with items in the area you want to expand and watch how they are received. You may need to switch things up a few times to get the response you are hoping for.
—Brenna Walsh, JDS Industries