promotional products

Tips for Creating Promotional Products with End Users in Mind

Chelsea Borgmann is the marketing and communications copywriter for Coastal Business Supplies. She has been working in the decoration and personalization industry for over five years, and her favorite application processes include screen printing and heat transfer vinyl (T-shirts are her favorite form of apparel). She hails from St. Louis, Missouri, and she possesses a Bachelor of Arts in Journalism from Mizzou. 

Follow these three tips to improve the effectiveness of promotional products.

  • Personalize something useful. Don’t give away or advise giving away trinkets and items people won’t use. There isn’t much point in putting branding on a product that gets tossed after the parade ends. Be conscientious of who your customers are (or your customer’s clients) and what they find useful. Take trends and timeliness into consideration. Remember, it’s the digital age, so items such as branded paperweights, letter openers, and cheap pens might not be the best choice.
  • Choose or suggest products relevant to the brand. Does your customer make craft beer? Recommend branding koozies or bottle openers. Are they in the travel industry? Offer to make personalized luggage tags.
  • Follow a theme. National holidays are a prime example. For the month of July, consider adding a patriotic flare by incorporating stars and stripes, red and blue, and other simple designs that are relevant to Independence Day. Likewise, seasons offer a broader opportunity that appeal to everyone. The key is to have fun with your projects and odds are, the end-customer will, too.

—Chelsea Borgmann, Coastal Business Supplies

Learn how to whet your customer’s appetite for the “side dishes” of your business.