Pinterest

Tips and Tricks for Marketing on Pinterest

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

Pinterest is a perfect networking tool for the awards and engraving industry. It is clean, simple, and visual. This website is a great opportunity for you to showcase your work and let the products sell themselves. Consider some advice for how to start pinning on this popular social media site:

When logging on for the first time to create an account (a tab on the site to request an invite is located directly on the home page), Pinterest offers several suggested subjects for getting started. Be sure to follow as many interest categories that your products may apply to, and follow the users of them. As social networking etiquette suggests: when users follow you, return the favor.

Don't be shy. Incite and applaud feedback when you pin items to your boards. The provided comment area is a great place for hearing opinions, starting viral conversations, and keeping your business in the stream of the network where it belongs.

Don’t shy away from taking it personally. Remember that Pinterest is a social networking site that hosts members with countless number of interests. In addition to posting available products, it is encouraged to have a little fun and include some shenanigans or personal interests. Funny pictures, for example, are a staple in online networks and will always get attention from users surfing any site. Consider including non-business related interests such as hobbies, favorite television shows, or even places you’ve visited. This will help keep the account and Pinterest profile stay active, as one can easily pin something of interest with a click of the mouse when away from the shop.

—Kelly “Rags” Ragland, Rags to Stitches Productions