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Term of the Week: Matte Finish

The Term of the Week is a weekly feature where A&E turns to industry experts to define common tools, processes, language, etc. used in the awards, engraving, and personalization industry, including terminology within the business realm. Contact Printwear's digital content editor, Marley Jeranko, if you're interested in contributing and for an opportunity to be featured in our daily eNewsletter. 

Also known as satin, this finish does not have a glossy look to it. It can at times appear to be flat or have a “softer” image look to it. Some consumers prefer a matte look to a high-gloss finish; this is subjective and can at times be perceived as having a more traditional appeal. Some photographers, for example, prefer newborn portraits on a matte finish over gloss.

Information courtesy Jennifer Foy, Unisub