Also known as satin, this finish does not have a glossy look to it. It can at times appear to be flat or have a “softer” image look to it. Some consumers prefer a matte look to a high-gloss finish; this is subjective and can at times be perceived as having a more traditional appeal. Some photographers, for example, prefer newborn portraits on a matte finish over gloss.
Information courtesy Jennifer Foy, Unisub