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Term of the Week: Logo

The Term of the Week is a weekly feature where A&E turns to industry experts to define common tools, processes, language, etc. used in the awards, engraving, and personalization industry, including terminology within the business realm. Contact Printwear's digital content editor, Marley Jeranko, if you're interested in contributing and for an opportunity to be featured in our daily eNewsletter. 

A logo is a graphic image custom-designed to reflect some primary aspect of an organization. Logos can be image alone, just lettering (usually styled in a particular manner), or any combination of the two.