letterforms typography graphic design letters font

Term of the Week: Letterforms

The Term of the Week is a weekly feature where A&E turns to industry experts to define common tools, processes, language, etc. used in the awards, engraving, and personalization industry, including terminology within the business realm. Contact A&E's digital content editor, Julia Schroeder, if you're interested in contributing and for an opportunity to be featured in our daily eNewsletter. 

Letters of the alphabet (any language with written forms). Typical primary characteristic is two-dimensional orientation, meaning they are viewed head-on as flat shapes. These can be assembled by hand (calligraphy/lettering) or by a mechanical process (typography). 

Keep reading about font rules to follow when designing.