column width graphic design text

Term of the Week: Column Width

The Term of the Week is a weekly feature where A&E turns to industry experts to define common tools, processes, language, etc. used in the awards, engraving, and personalization industry, including terminology within the business realm. Contact Printwear's digital content editor, Marley Jeranko, if you're interested in contributing and for an opportunity to be featured in our daily eNewsletter. 

The length of a line of words before breaking to continue below. Depending on letter size and style, an optimum column width allows for ease of reading and comprehension of the ideas being expressed.

Columns can also create visual hierarchy to help draw the reader’s attention to what content is most important. Columns make it less stressful on your eyes by shortening and focusing the information in a smaller area.

Information courtesy Colin VanLint, JDS Industries