Heat-applied graphics can complement pretty much any technology involved in personalization. For example, laser equipment can also cut heat transfer material like vinyl or twill.
Think in terms of add-on sales for the kinds of jobs you’re already getting. If you offer an engraved wedding package with toast glasses, a cake knife, and a framed photo keepsake – try adding bath towels or bathrobes monogrammed with heat transfer materials. For promotional clients, like a custom pen order from a local hardware store, suggest hats, T-shirts, or aprons for employees with their logo heat-applied. By adding heat-print technology to your business, you immediately have a leg up on competitors and offer more value to your customers.
—Debra Romalia, Stahls’