Target the Emotions Behind Personalized Products

Steve Weist is the CEO at PDS Equipment. Steve started as a service technician installing Heidelberg and Komori offset presses. He has brought that level of precision into the UV inkjet world. Steve now focuses his efforts in the flatbed UV market because he feels it is unlimited and is the future of print and decoration. He can be reached at 615-812-3001 or steve@pdsequipment.com.

UV-LED print allows you to print emotional/viral products instantly. Target a few key customers by printing them a tumbler or photo canvas of something that’s important to them. This could be a tumbler with their kid’s team logo along with the kid’s jersey number, a picture of their puppy, grandkids, etc. Let them hold it and look at it for a few minutes then try to get it out of their hand. There is a good chance it will become a tug of war to get it back —that is the kind of emotional customers that you need to target to make huge margins with UV-LED printing.

—Steve Weist, PDS Equipment