Target Customers for Laser Engravers

Bob Hagel and his wife Dana own Eagle’s Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more then a decade in the Southern California wine country.

There are a variety of target customers and product lines you can laser engrave for. Here’s a brief list of potential customers for your laser engraving business:

  • Personal gift buyers
  • Business individuals buying business gifts
  • Small, local businesses
  • Government agencies such as cities, counties, state, police, fire, local U.S. government offices, etc.
  • Non-profits helping individuals such as the Salvation Army, American Cancer Society, and United Way
  • Industry organizations
  • K-12 education including public, charter, and private schools
  • Colleges and universities
  • Sports leagues run by volunteers
  • Sports leagues run by employees for profit
  • Sports schools and gyms
  • Professional or semi-professional sports organizations

—Bob Hagel, Eagle’s Mark

Read more about promoting your laser engraved product in the February ’19 issue of A&E.