Social media platforms like Instagram are rolling out features that create shopping experiences; as a retail business owner, those features should be on your radar.
According to the Instagram Business Blog, the company is creating a shopping experience that makes it easier for people to find, evaluate, and track relevant products on Instagram. Posts with tags have an icon so that if a product catches your eye, there’s a space to explore where you can easily tap to see more details from products featured in posts, and even click to a business’s website if you’re ready to buy.
If your business is on Facebook and Instagram, you should take advantage of this tool and help better direct customers to your landing page or eCommerce site.
—Kelly "Rags" Ragland, Rags to Stitches Productions