Sustain Your Financial Resources

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

Know your financial limits and don’t overextend yourself. You can give your time and energy especially when starting a business, but you most likely have limited resources that must sustain you until the cash flow is positive. You can only gamble so many times; calculate your expenditures and your seed money so it lasts long enough. 

—Stephen L. Capper, A-1 Awards