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Sublimation Creations that Stand Out from the Crowd

Kevin Lumberg sublimation specialist

Kevin Lumberg has over 18 years of experience in the sublimation industry at all levels from sublimation shop owner, to managing the Johnson Plastics Plus dye-sublimation business for over 13 years. Currently, Lumberg is responsible for business development of the Duraluxe product line in North America.

To create designs that stand out from the crowd, continue to learn your tools. Your tool is the graphic program, as well as your creative brain. Take a class to learn the graphic program and join a social media group to learn from your peers. The biggest mistake I see people make at every level of the sublimation industry is that they forget that sublimation is a digital technology. Use that digital technology to your advantage. Don’t create product designs with a basic white background. Give it some digital color that can’t be replicated by other older technologies. Play to sublimation’s strengths.

—Kevin Lumberg, Duraluxe