To create designs that stand out from the crowd, continue to learn your tools. Your tool is the graphic program, as well as your creative brain. Take a class to learn the graphic program and join a social media group to learn from your peers. The biggest mistake I see people make at every level of the sublimation industry is that they forget that sublimation is a digital technology. Use that digital technology to your advantage. Don’t create product designs with a basic white background. Give it some digital color that can’t be replicated by other older technologies. Play to sublimation’s strengths.
—Kevin Lumberg, Duraluxe