Sublimated sign

Sublimate Your Signage

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

In terms of signage, sublimation offers a totally different approach. Common production applications revolve around either engraving or cad-cut materials. With engraving, you are limited to single color designs and the process can be slow for large areas of coverage. Though the end result is durable, it can be cost-prohibitive for large applications. 

Sublimation, by comparison, is a simple but unique digital dye process used for embedding graphic images into polymer surfaces. The physical steps are pretty much identical to the digital transfer process, but it’s the chemistry that makes sublimation different from any other form of digital decoration. 

One key aspect about sublimation is that it only bonds with polyester or polymer surfaces, which may sound a bit limiting in terms of products. In reality, there are hundreds of blank items available that feature a coated surface designed specifically for sublimation. Signage products are available in wood, aluminum, slate, glass, acrylic, steel, and ceramics, and in each case, the print surface has a polymer coating. Thus, you have access to enough unique products to tap into virtually any market that has profit potential. 

—Jimmy Lamb, Sawgrass