While not a traditional holiday season, summer holds numerous marketing opportunities. Those summer days of barbequing, wearing flip-flops, and drinking wine coolers should give you inspiration for designing and creating new items. With sublimation, you can take each season to a new level. Even if you are offering the same merchandise as last year, the sublimated designs you create change it up. This season also celebrates Father’s Day, Fourth of July, vacations, and weddings, each presenting new marketing opportunities to bring to your customers. Think outside of the box in regard to what you can offer to your customers that they can’t find in a local store. For instance, display a sample of a sublimated collage around engagement or wedding photos, or even a family vacation. It can be as small as 8 by 11 inches or as large as 16 by 20 inches to fit on an easel.
—Cheryl Kuchek, Just My Imagination DeZigns