sublimated plaques

Stats and Facts: Team sales decoration techniques

Awards and Engraving (A&E) works hard to stay on top of the latest news from the awards, engraving, and personalization industry. Send your news items, along with accompanying photos, in a concise press release to Cassie Green, Editor, at cgreen@nbm.com. For more news items, check out a-e-mag.com.

In the segment Stats and FactsA&E examines the numbers behind the business. We've surveyed readers everywhere to find out just how business is in the awards and engraving industry. Following, we look at some numbers from the team sales market. Specifically, this section explores the decoration methods popular among those serving the team sports client. If you aren't sure how to approach decorating team Ts or embellishing end-of-the-year awards, these numbers will give you some ideas.

Preferred customization method of respondents who sell awards and ID products for team sales:

  • Sublimation...........................................39%
  • Laser Engraving...................................32%
  • Rotary Engraving..................................12%
  • Screen Printing.......................................8%
  • Transfers/Heat-Applied Graphics...........6%
  • Direct-to-Substrate.................................4%

Preferred decoration techniques of respondents who sell apparel for team sales:

  • Screen Printing..................................45%
  • Transfers/Heat-Applied Graphics......24%
  • Embroidery........................................15%
  • Sublimation........................................15%
  • Direct-to-Substrate..............................1%