business card

Starting Points for Marketing Your Laser Engraving Business

James Stanaway is the director of marketing for Epilog Laser and has been with the company for over 15 years. In this time, Stanaway has greatly strengthened the marketing efforts not only for the company, but he has also implemented many programs and resources for Epilog Laser users and customers to help build their brand, expand their business, and better understand all the applications available with their laser system.

  • Networking groups or trade associations. Strong personal relationships are the foundation for your laser engraving business. Networking is an excellent resource for anyone venturing into the world of business and spreading the word about your business to other business owners in the industry is an effective marketing technique. 
  • Tradeshows. Tradeshows are an excellent way to present your service to customers. Since lasers are so versatile, you can experiment with many different audiences and products – wedding shows, craft shows, and home and garden shows are all excellent venues to get started in. 
  • Website, fliers, and business cards. A website can be an effective way to obtain customers. By offering your engraving services online, you are expanding your client base from your immediate geographic area to the entire country or even the world. By creating a website that is optimized for searches for your product offerings (engraved wedding photo frames, iPhone engraving, award engraving, etc.) you can quickly build your business by offering both predesigned products and custom engraving services. But, don’t let the marketing basics pass you by either. Develop a flier that shows off what you can do and design a business card for your company. There are many inexpensive options online for your printing needs – do a search for online printing and you’ll find many choices. When you meet people at networking groups or at a tradeshow, give them a flier that you’re proud of and that they might even pass on to a friend. 

—James Stanaway, Epilog Laser