blog

Start a Blog for Your Business

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

There are many reasons people are hesitant to blog. For some, it is time-consuming, and they’d rather be working on other marketing efforts. For others, they feel like people won’t read the blog or they might feel like they’re not a brilliant writer. But the fact is, every blog post you write adds keywords and content to your website, along with the many places you can — and should — share that post such as multiple social media properties.

You are the expert in your business! Blogging gives you credibility when you share your experience and the knowledge of your craft with site visitors. It also invites them into your business on a more personal level. Share your methods of creating the great products you have to offer. Share your excitement when you congratulate a team receiving awards each and every time they’re leaving production. Show the world your business through your own online magazine.

Any good blog post starts with a good headline similar to online articles, email campaigns, and social media posts. You need to grab the reader’s attention and interest in what you have to say.

Your blog post can be as brief or detailed as you like, but always consider your audience and the message. When you take into account the average internet user’s attention span, a few paragraphs are likely the perfect amount for a blog post. When you blog about a new product, add some details and a button or link to click on to get more information or place an order and call it a day. Going into too much detail could result in users moving on before reading the entire post.

—Kelly “Rags” Ragland, Rags to Stitches Productions