SMART Business Objectives

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Your business needs to have goals and objectives — both short- and long-term. Unlike 20 years ago, what is considered short-term may only involve the next three to six months. As dynamic as today’s economy is, long-term goals may only extend out two to five years. Still, your company goals should meet the five-prong SMART acronym. Each business objective should be Specific, Measurable, Actionable, Reachable, and Time-bound. 

—Vince DiCecco, Your Personal Business Trainer