Your business needs to have goals and objectives — both short- and long-term. Unlike 20 years ago, what is considered short-term may only involve the next three to six months. As dynamic as today’s economy is, long-term goals may only extend out two to five years. Still, your company goals should meet the five-prong SMART acronym. Each business objective should be Specific, Measurable, Actionable, Reachable, and Time-bound.
—Vince DiCecco, Your Personal Business Trainer