sublimated name badge business promotion sublimation

Set up Continuous Sales with Sublimated Name Badges

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted to advancing sublimation technology. He can be reached by email at

Most every business needs a great name badge. Name badges are the only product that I can think of that you only need to sell once and then you just take reorders. 

I recommend you sublimate your reorder information on the back side along with important information, such as a mission statement or emergency contact information. The back side does sublimate well enough for this. For the front side, I recommend you reserve the lower third of the name badge for current specials or promotions. By turning the name badge into a walking billboard, the business will value it higher, and for you, they will likely replace the badge more often with a new promotion. 

—David Gross, Condé