A client may be looking for a custom award but may lose interest when it comes to budget. Don’t let potential clients go without exploring a custom awards catalog with them. Have them show you what they like and find out why they like those items. Oftentimes many of the items can be “semi-customized” to give a one-of-a-kind look.
Even a simple base change can dramatically alter the look of the item. Everything from inexpensive crystal shapes to art glass, to metal cutouts and small metal castings can be made to fit a lower cost of what an entire custom award could cost.
—Mark Avenson, R.S. Owens