Rethink Your Product Offerings

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

If you have certain products that are created through outdated technology, it is time to move them out. Don’t leave products in your assortment that are difficult to manufacture using your present equipment. Also, if you have one or two items that require special handling or a special one-of-a-kind color that you do not use for other items, maybe it is time to rethink if the product is important enough to remain in your assortment. Justify the existence of everything you offer. In short, figure out what is out of date, and dress up the current displays to make sure they look fresh, appealing, and current.

—Eric Priceman, Victory