Regional Events for Awards Retailers to Capitalize On

Bob Hagel and his wife Dana own Eagle’s Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more then a decade in the Southern California wine country.

I find using online search engines is a great way to locate opportunities, especially regionally. Local TV and newspapers are also great sources for event promotion. If you see an announcement for an event that already happened, you can start the sales process for the future event. These are often high-end product opportunities worth the marketing effort.

National and Regional Sports Organizations and Events

  • Minor baseball league teams and independent leagues
  • Hockey minor leagues
  • Sports leagues alumni associations (charity golf tournaments)
  • College sports
  • Off-road racing series
  • Speed records in almost every sport
  • Free-style motocross
  • Professional athletes who sponsor teams and athletes
  • Snowboarding associations and tours
  • Auto racing
  • Bicycle racing — there are teams and events everywhere
  • Professional and amateur wrestling
  • Figure skating
  • Premier arena soccer, professional arena soccer
  • Dance competitions
  • Ballroom dance competitions

Regional Entertainment Event Opportunities

  • Independent film festivals
  • Music festivals
  • Comedy festivals and competitions

—Bob Hagel, Eagle’s Mark