Adding new awards is something you should do as often as you can. When your suppliers add new awards, you should try to as well. New shapes and substrates are added often, and by not updating your catalog, you miss the chance to share these with your customers. Plus, if they see these new shapes and substrates in another shop, you might lose that order. If you can’t update your catalog with new awards from your suppliers, ask if they have any collateral to share so your customers know you have these new awards and gifts, just not in your catalog. A flyer can go a long way.
—Jen Jezierski, Crystal D