Keeping your followers engaged on social media is the key to a successful presence within those arenas. Maintaining a good schedule for posting content, comments and sales pitches is a great method for letting your target audience know that you are human, you are active in the online community, you have personality, and just happen to have products and services that they might be interested in.
If you divide those values into quarters, your social media presence will maintain credibility with your followers. Consider this recipe:
- One-quarter promoting your business, gathering new followers and generating leads and sales.
- One-quarter sharing personal quips, joining conversations, sharing moments from business and life, and building your brand.
- One-quarter sharing your thoughts regarding your industry, experience, and promoting your value as an expert in your field.
- One-quarter engaging your followers by responding or engaging in their content.
—Kelly “Rags” Ragland, Rags to Stitches Productions