Gathering followers on Twitter requires a little creativity and a little participation. But before we dive into details, I should share something that I personally consider a key to achieving successful leads and sales.
It is widely believed that an account with the most followers will see the most success, but my experience has been that it is not the number of followers that is important, but the number of qualified followers that makes the difference. For example, I have a niche web site that sells T-shirts and other items to dart players. I could post universal content to Twitter all day, everyday to generate as many random followers as possible; however, they won’t be much of a benefit to me if they don’t play darts.
That is why I focus the Twitter account I use for that site to primarily post content that dart players would be interested in and engage in conversations on Twitter that dart players are involved in. I promote the account in forums, on Facebook, and many other areas of the internet where dart players lurk, and as a result, I have a well-organized and qualified audience of followers rather than a stadium-full that may not have any interest in my message.
—Kelly “Rags” Ragland, Rags to Stitches Productions