tech crisis

Protect Your Data: How to prepare for a tech crisis

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

Today, most of us do everything on computers, and with that comes the potential for disaster if certain measures are not taken. The most obvious is daily backups of all critical data. This can be done by hard copies or in the Cloud. We do both. Maybe that is overkill, but I would rather know that we have more than less if there is ever an issue. 

Equally important, make sure that your computers are protected from viruses and other infiltrations that are prevalent today. Again, solid preparation in advance helps avoid nasty surprises down the road.

If your business operations go down for any reason, it is a good idea to have a communications strategy, so all employees are kept in the loop, and those who are able to work remotely can access key files to allow this to happen. In many instances, this can also allow communications with your customers. There are multiple options for accomplishing this, and in the event of an outage, you are not caught completely dead in the water. Although there is a price tag that comes with every solution, the ultimate cost of not taking these measures can be geometrically higher. Responsible business ownership includes solutions such as these. Ignoring them can potentially leave a business in an irrecoverable spiral.

—Eric Priceman, Victory

Learn more: How can I insure my business for the unexpected?