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Promote Mini-Trends in Your Business

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at

There are numerous ways to use mini-trends to get your business top of mind: promote on social media, or add a small display near the register or front door area with a bit of signage to educate your customers on why these items are so exciting and new. If you don’t have a brick-and-mortar shop, then add them to the home page of your website or create a product spotlight that combines products you offer with something that’s fresh. Put together a quick banner ad for your website to showcase these products.

—Jennifer Foy, Unisub