In today’s social media-driven world, news travels fast. Good news, bad news, no news, and fake news all gain traction in one form or another. It is important to remind ourselves that our online presence—in the landscape of social media and the online public platform—represents our brands and businesses first. This means staying focused on our goals while still representing our humanity through likes, shares, retweets, and comments. An unengaging social media account is not an attractive account for followers.
Here are sincere words of warning while maintaining your social media presence: avoid controversy. We all have our opinions, lifestyle preferences, and values; however, it is good practice to keep those things out of the mix of a public profile representing your brand.
Prime examples are everywhere. Should a business make a snarky comment about a politician, for example? They’re putting a target on their account and their business for those who have opposing views to take aim at and often in brutal and anonymous ways. An argument about whether a hot dog is a sandwich might be an entertaining subject to chime in on; however, sharing your opinion on whether OJ Simpson did it could result in some unexpected backlash.
Choose your engagement with caution and a defensive posture and stay focused on your goals. It is easy to fire off a comment that could be misunderstood as hostility or opposition to others.
—Kelly “Rags” Ragland, Rags to Stitches Productions